

#149 - AI, Coaching & the Data You Can’t Ignore
Sep 26, 2025
Discover how AI is reshaping the coaching landscape and the surprising ways people are leveraging chatbots for therapy and companionship. Convenience emerges as a key factor driving AI adoption, leaving traditional coaching options feeling threatened. Jamie shares insights on early predictions about computerization and the unique value human coaches still hold in fostering deep transformational work. With AI's rapid evolution, the future of coaching looks both daunting and exciting.
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AI Will Reshape Coaching Fast
- Jamie Smart predicts AI will demonetize, democratize, and disrupt coaching by making coaching widely accessible.
- He originally saw coaching as harder to codify but now recognizes rapid change driven by AI availability.
Pocket Coaches Becoming Reality
- Mark Andreessen predicted everyone will have an AI assistant that's patient and helpful through life.
- Jamie estimated a half-decent pocket coach for smartphone owners by December 2025 and now sees faster adoption.
Therapy Is Top AI Use Case
- A recent report found therapy and companionship are the top free-time uses for AI chatbots.
- People also use AI for life organization, finding purpose, and health-related support.