Having worked with brands like Netflix and Disney, Aldo Carrilo reveals how important music and well-written characters are to great storytelling and brand recognition. But that’s just the tip of this hour-long knowledge iceberg. Grab something to take notes with because we know you’ll have loads of them.

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(00:00) Introduction

(05:01) Early Career and Experiences

(09:01) Life at Disney

(12:01) Maintaining Brand Equity Over Time

(15:01) Transition to Paramount and Beyond

(20:01 )Consumer Products and Marketing Strategies

(25:01) Embracing Objectivity

(30:01) Developing New Audiences

(35:01) The Role of Persistence

(40:01) Starting a Podcast: Tips and Insights

(45:01) Challenges and Overcoming Obstacles

(48:01) Reflection on Growth

(51:01) Strategic Networking

(54:01) Future Trends and Innovations

(57:01) Conclusion and Closing Thoughts

#25 - Marketing Expert's Playbook for Netflix and Disney | Aldo Carrillio