Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three ‘G’s he uses to measure success, how to connect with millennials, and how to use story to brighten your customer’s experience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why you have to upset the status quo to get the attention of your consumer
How to create a story narrative that is fun and inventive
Why it pays to focus on the entire customer experience
How to connect with younger generations in a more powerful way
Why it’s so important to evolve your storytelling constantly
How engaging with your audience encourages them to be active participants in your story

Resources

Nick Gray
Nick Gray on Twitter, @nickgraynews
Museum Hack
Metropolitan Museum of Art
Cabinets of Curiosity
Duccio Di Buoninsegna
Idea Museum
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

#78: How to Bring Adventure To Your Brand Through Storytelling