The Prof G Pod with Scott Galloway No Mercy / No Malice: Killing the Cat
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Dec 14, 2024 The podcast dives into Jaguar's strategic pivot from premium to luxury, sparking debate on their recent rebranding efforts and logo impact. It highlights the brand's struggles against competitors like BMW and Audi, emphasizing the shifting landscape of consumer behavior influenced by AI and social media. The conversation critiques the decline of traditional brand authority and the necessity for authentic branding. Visual communication's power is explored, illustrating how branding must connect with strength and heritage to thrive in the luxury market.
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The Decline of Brand Influence
- Jaguar's rebranding efforts highlight the declining importance of brands in the digital age.
- Consumers now have more tools to research products, diminishing the influence of brand names.
CMO Short-Termism
- Scott Galloway observes that many CMOs feel pressured to make visible changes, even if unnecessary.
- This often leads to wasteful spending on agencies and events without real progress.
The Impact of the Internet on Branding
- Traditional branding thrived when TV advertising dominated, transforming simple products into emotional symbols.
- The internet's rise has weakened this model, as evidenced by the consolidation of advertising giants like Omnicom and Interpublic.