No Mercy / No Malice: Killing the Cat
The Prof G Pod with Scott Galloway
00:00
Jaguar's Strategic Shift: From Premium to Luxury
This chapter explores Jaguar's challenges in the premium car market as it competes with BMW and Audi. It highlights the company's strategic shift towards high-end luxury vehicles and critiques its recent rebranding efforts, including a new logo that seems to lack impact.
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