Upmarket: The Business of Real Estate Photography & Media

Ep. 97 - The Magic of Your Business. Road to PMRE 2025 #6.

Sep 2, 2025

Murray SawChuck, known as Murray the Magician, is a renowned Las Vegas entertainer and America's Got Talent finalist. He shares how he transformed his magic hobby into a profitable business, emphasizing the importance of innovative branding and business fundamentals. Listeners will discover his strategies for engaging audiences, the balance of classic and new material, and the art of surprising clients with unexpected delights. Murray's insights into marketing, team management, and social media will captivate anyone looking to enhance their creative business.

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ADVICE

Think In Years, Not Weeks

Track long-term value, not weekly wins; compound small actions across a year.
Audit small recurring expenses and stop ones that don't serve your business.

ANECDOTE

Hustled With School Computer Flyers

Murray used his school's single computer and Print Shop to make leaf-raking flyers.
He inserted those flyers into his paper route to create paid yardwork customers and self-promotion.

ADVICE

Make Team Members Owners Of The Outcome

Ensure your employees share in the upside so they stay invested in success.
Structure pay or profit slices so everyone's motivated to sell the whole pie.

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This week Reed chats with the one and only Murray SawChuck, better known as Murray The Magician! What is a magician doing on a Real Estate Media Podcast?? Well, under that crazy hair, Murray has a genius mind for business and has a lot of lessons for us. He's made a lucrative career from his creative passion, much like so many in our industry. Murray is chock-full of wisdom and fun. We even get him to do an Action Item, so stick around to the end!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!