In this episode, Adam Von Rothfelder, founder of Strong Coffee Company, shares how he started and scaled his CPG company, detailing his core principles to business success such as daily action, embracing failure, authentic customer engagement, and the significance of confidence and mindset.

Adam's backstory is as absolutely fascinating. His journey entails starting as an electrician and MMA fighter to becoming a personal trainer and ultimately a full-time entrepreneur. Adam has successfully launched multiple supplement companies, including Strong Coffee, and his latest project, 60thandupham, where he aids health and wellness brands in product development, branding, and marketing. We also discuss managing entrepreneurial challenges, balancing give-and-take, optimizing time through systematic approaches and strategic hiring, among other key topics.

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