Mike Vertal is the Co-founder and CEO of Crafter Software, a content management company that uses a headless+ CMS that empowers teams to innovate faster, deploy sooner, and create modern, content-driven digital products. Mike has over 28 years of executive experience in market strategy, engineering, and software, including his role as the Co-founder, CEO, and Chairman of the Board at Rivet Logic Corporation.

Have you noticed a million-dollar idea spur from your company? Do you wish you could build a whole new business based on this idea? What if that idea was revolutionary software — how do you move forward? 

Co-founder and CEO of Crafter Software, Mike Vertal, talks about his successful creation of a spin-off software from his parent company. With host, Todd Taskey, Mike discusses developing a new company from a piece of an old one, tips for transactions and selling your business, implementing technology and software, and much more.