eCommerce Evolution Episode #190 - Lessons from the Trenches - $10 Million in Sustained Growth with Josh Durham
Mar 3, 2022
47:08
Josh Durham has achieved some amazing success online. He’s also a survivor of an eCommerce crash and burn story that’s truly spectacular. He built an amazing brand from $0 to $10 million in just 3 short years and then lost it all in a matter of months. After the dusting off the debris Josh joined my buddy Peter Goodwin as the head of growth for Groove Life and helped add $10million in top line sales (with good margin) in about a year and a half. In this episode we dive into valuable lessons from rapid growth and rapid failure. Here’s a look at what we cover.
- Law of Quarters - and how it should help you think about margins, product pricing, and operations.
- How failing to introduce successful 2nd, 3rd, and 4th products can spell death to a brand.
- How to structure a successful Ambassador program that will become a new content engine for you.
- Tips for building a real community around your brand.
- Knowing your numbers and your MER (Media Efficiency Ratio).
- How to generate an unending supply of amazing User Generated Content.
- Plus more!