The Game with Alex Hormozi Branding vs Direct Response | Ep 506
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Mar 2, 2023 Dive into the intriguing debate of branding versus direct response marketing. Discover why slow and steady brand building often leads to greater long-term success. Learn about the potential of cultivating goodwill over quick sales tactics. Understand how consumers shape a brand’s identity through honest messaging. Gain insights on the rarity of direct response companies today and how word-of-mouth can outperform traditional advertising. Uncover how to maximize your value in a marketplace that rewards strategic branding.
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Branding vs. Direct Response
- Big brands like Colgate and Crest don't offer aggressive discounts.
- They focus on reinforcing their product's stories and values.
Celebrity Branding
- Celebrities like The Rock and Kylie Jenner leverage their personal brands to launch products.
- They build a brand first and then introduce products aligned with it.
Goodwill Compounding
- Goodwill compounds faster than revenue.
- Asking for sales decreases goodwill, requiring rebuilding before the next ask.
