Donald Clark is an EdTech Entrepreneur, CEO, Professor, Researcher, Blogger and Speaker. He was CEO and one of the original founders of Epic Group plc, which established itself as the leading company in the UK online learning market, floated on the Stock Market in 1996 and sold in 2005. As well as being the CEO of Wildfire, an AI-driven learning company, he also invests in, and advises Learning technology and EdTech companies. Describing himself as ‘free from the tyranny of employment’. He has been on the Boards of many private and public organisations; CogBooks, City&Guilds, University for Industry, LearnDirect and BHDF.and currently a board member of AI focussed company Learning Pool. He has worked in schools, vocational, higher, corporate and adult learning, delivering real projects to real learners. Donald has over 30 years experience in online learning, games, simulations, semantic, adaptive, chatbot, social media, mobile learning, virtual reality and AI projects. He has designed, delivered and advised on online learning for many global, public and private organisations. He is an evangelist for the use of technology in learning and has won many awards, including the first ‘Outstanding Achievement in E-learning Award’ and ‘Best AIM Stock Market Company’, ‘Most Innovative Online Product’ (for WildFire), ‘Best Online Learning Project (for WildFire)’ and ‘JISC EdTech Award’ (for WildFire). An award winning speaker at national and international conferences, he has delivered keynotes in Europe. US, Africa, Australia, Middle and Far East. …… also a regular blogger (10 years+) on learning technology, His series on learning theorists, as well as 500 researched, online design tips, are valuable open resources. His book ‘AI for Learning’ and ‘Learning eXperience Design’ are both available on Amazon.