Ecommerce Playbook: Numbers, Struggles & Growth The Modern Media Playbook
Oct 14, 2025
Discover the future of media management for DTC brands as Taylor and Luke unravel a cohesive, profit-first workflow. They highlight the critical importance of data integrity for smart decision-making. Learn about the innovative Spending Power Model and how to allocate budgets by efficiency. Incrementality testing is dissected as the gold standard for measuring impact, complemented by actionable insights for daily optimization. This conversation offers a blueprint for transforming complex media strategies into streamlined processes.
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Three Data Dimensions That Matter
- Integrate three data dimensions: revenue, marketing investment, and costs to make profitable media decisions.
- Additional dimensions often convolute analysis and reduce clarity.
Define Revenue Precisely
- Define revenue precisely (gross vs net, returns, channel inclusion) before trusting performance metrics.
- Reconcile returns and channel sources to avoid misleading month-to-month conclusions.
Budgeting Needs A Degradation Curve
- Every business has a unique efficiency-degradation curve that shifts with seasonality and marketing moments.
- Use that curve to set flexible budgets instead of rigid monthly caps.