Passle CMO Series Podcast Rainmakers: EP4 - Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership
Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations to game-changing client wins.
In this episode of CMO Series Rainmakers, Yasmin Zand sits down with Carl Kennedy, Co-chair of Financial Markets and Regulation at Katten, to unpack how he’s built a standout reputation by consistently delivering timely, authentic thought leadership.
Carl shares the mindset and strategy behind his thought leadership success, including how he balances content creation with client demands and how that effort has led to major speaking engagements, high-profile matters, and a strong personal brand in a crowded market.
Carl and Yasmin discuss:
- The moment Carl realised thought leadership was worth the investment
- How Carl ensures thought leadership resonates without sounding like everyone else
- What “good” looks like when it comes to expert-led content, and examples of success
- Practical tips for maintaining momentum (even when you’re busy)
- How to embed a culture of thought leadership across your firm