EPISODE #1: What is Marketing?
** Download the 3-Step Marketing Worksheet HERE **
Since this is a podcast all about marketing, I thought we would start off by first agreeing on a definition for marketing. And so that's what this episode is all about... articulating a clear way to talk about a subject that people tend to overcomplicate. For me it's not about fancy jargon or academic explanations. It's simpler than that. And so I'm sharing my approach. What is Marketing? I can sum it up in three questions...
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- What's your product?
- Who's it for?
- How can you reach them?
In this, the very first episode of Restaurant Strategy, we start building a foundation for the rest of the work we'll do. I know many of you out there are small business owners, putting in countless hours trying to build a profitable restaurant. And so you have limited time. I get it! So do I. Each episode is purposefully short and ends with a short exercise - something you can do right away to start implementing the ideas we talk about here on the show. QUESTIONS? E-mail me directly at chip@chipklose.com
** Download the 3-Step Marketing Worksheet HERE **
CONTINUING EDUCATION:
Purple Cow by Seth Godin