Agency Journey

Working in Pods, Nurturing Talent, and Scaling a Full-Service Agency with Jesse Resnick

Jan 11, 2024

Jesse Resnick, co-founder of Ei Digital, a full-service digital agency, discusses their journey, pod-based team structure, and the intersection of brand and performance marketing. They also share strategies for nurturing talent, maintaining user experience while scaling, and the importance of financial metrics in decision-making.

37:22

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Episode guests

Jesse Resnick

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Episode notes

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Quick takeaways

Small pod-based teams can achieve more than large organizations.

Blending brand and performance marketing is crucial for success in the industry.

Deep dives

Overview of EI Digital Agency

EI Digital is a full-service creative digital agency that has been in business for 13 years. The agency was founded organically and has grown from a small apartment setup to a larger office space. The agency's focus has always been on providing strategic and excellent user experience through their creative and technology services. The team has expanded over the years to include departments for web and brand, digital marketing, and CRM. The agency has a strong emphasis on the execution of ideas and aims to provide a full-service approach to their clients.

Introduction

3min

The Journey of an Agency Owner

7min

The Intersection of Brand and Performance Marketing

10min

Client Acquisition and Talent Recruitment

9min

Accrual Accounting and Tracking Metrics for a Sound Business

4min

Disarticulating Identity and Understanding Finances

4min

"Small groups of highly skilled, highly motivated, well communicating people can just achieve more than you can at a large organization."

Jesse Resnick, co-founder of Ei Digital, a full-service digital agency, was our recent guest on Agency Journey.

This episode is a must-listen for agency owners and managers looking to build a high-performing team culture.

Episode Insights:

💡 Jesse's journey from working in larger agencies to establishing EI Digital.

💡 The journey of EI Digital from a modest start to a full-service agency

💡 How EI Digital's pod-based team structure enhances efficiency and client service

💡 Jesse's perspective on the intersection of brand and performance marketing in the digital age

💡 Strategies for nurturing and developing talent within a digital agency

💡 Utilizing strategic vision to maintain a high-quality user experience while scaling

💡 The importance of EBITDA and other financial metrics in agency decision-making

Resources Mentioned:

📚 Ei Digital: https://eidigital.com/

📚 Jesse’s LinkedIn: https://www.linkedin.com/in/jesseresnick/

📚 Principles by Ray Dalio: Jesse's recommended reading for agency principles

📚 Accrual Accounting: Understanding its importance in agency operations

👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot

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Agency Journey

Working in Pods, Nurturing Talent, and Scaling a Full-Service Agency with Jesse Resnick

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Overview of EI Digital Agency

The Journey to Starting the Agency

The Intersection of Brand and Performance Marketing

Client Engagement and Specialization

Remember Everything You Learn from Podcasts