The Intersection of Brand and Performance Marketing

"Small groups of highly skilled, highly motivated, well communicating people can just achieve more than you can at a large organization."

Jesse Resnick, co-founder of Ei Digital, a full-service digital agency, was our recent guest on Agency Journey.

This episode is a must-listen for agency owners and managers looking to build a high-performing team culture.

Episode Insights:

💡 Jesse's journey from working in larger agencies to establishing EI Digital.

💡 The journey of EI Digital from a modest start to a full-service agency

💡 How EI Digital's pod-based team structure enhances efficiency and client service

💡 Jesse's perspective on the intersection of brand and performance marketing in the digital age

💡 Strategies for nurturing and developing talent within a digital agency

💡 Utilizing strategic vision to maintain a high-quality user experience while scaling

💡 The importance of EBITDA and other financial metrics in agency decision-making

Resources Mentioned:

📚 Ei Digital: https://eidigital.com/

📚 Jesse’s LinkedIn: https://www.linkedin.com/in/jesseresnick/ 

📚 Principles by Ray Dalio: Jesse's recommended reading for agency principles

📚 Accrual Accounting: Understanding its importance in agency operations

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