

184 - Taking Risks — with Jason Fried
Apr 13, 2022
Jason Fried, Founder and CEO of Basecamp, shares his journey from running a web design firm to creating beloved software products. He discusses the importance of embracing uncertainty and taking calculated risks that might seem crazy. The conversation highlights the evolution of remote work, emphasizing both its benefits and challenges, as well as the significance of uninterrupted work time for creativity. Fried also touches on empowering teams and maintaining connections in a remote landscape, offering valuable insights into navigating change and fostering innovation.
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Basecamp's Unintentional Pivot
- Jason Fried's company, 37signals, transitioned from web design to software.
- Client work's demands led them to create Basecamp for internal use, which clients then wanted access to.
Transitioning to Product Company
- Avoid sudden, risky transitions when shifting business models.
- Make gradual changes to minimize risk and allow for adjustments along the way.
Importance of Transparency
- A boss's focus heavily influences employee perception, even unintentionally.
- Transparency and clear communication about company direction are crucial during transitions.