Creative UX research solutions in fintech: insights from Tide

Dec 19, 2024

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In this episode of Insights Unlocked, host Kerry Johnstone welcomes Veronica Bogdacenco, Channel and Optimization Manager at Tide, a leading UK-based fintech company. Veronica shares her expertise in blending marketing insights with UX strategies to create seamless and effective user experiences. She delves into the challenges of maintaining agility in a fast-growing company, creative approaches to user testing, and how AI is reshaping UX research.

From her innovative weekend testing methods to leveraging in-app notifications for user feedback, Veronica provides actionable tips for product teams navigating growth and tight deadlines. She also highlights the importance of quick, iterative research to de-risk decisions and ensure clarity in regulated industries like finance. Whether you're a UX researcher, product manager, or designer, this episode is packed with practical advice for building user-centric products efficiently.

What You’ll Learn in This Episode:

Blending Marketing and UX: How to use qualitative and quantitative data for deeper customer insights.
Maintaining Agility in a Growing Organization: Veronica’s methods for decentralizing UX research and streamlining processes.
Innovative Testing Techniques: The power of weekend tests, external testers, and in-app notifications to gather feedback without disrupting workflows.
AI in UX Research: How AI can enhance UX processes by automating tasks like feedback summaries and detecting emotional responses.
Working in Regulated Industries: Key considerations for ensuring clarity and transparency in customer-facing designs.
Scaling UX Practices: Strategies to embed UX testing into workflows as teams and product portfolios expand.