S2E6 - How to do revenue attribution the right way? With Steffen Hedebrandt

Aug 15, 2023

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When it comes to achieving accurate and insightful revenue attribution, mastering the right approach is crucial for the success of your business. In this episode, Joran Hofman hosts Steffen Hedebrandt the Co-founder of Dreamdata. In this episode, our guest expert helps us to understand How to do revenue attribution the right way.

Revenue attribution isn't just about tracking where your customers come from; it's a strategic process that involves understanding the entire customer journey, identifying successful tactics, and optimizing your marketing efforts. To do revenue attribution the right way, start by implementing a comprehensive data collection strategy that encompasses various touchpoints, from CRM and marketing automation to website tracking and ad platforms. By creating an account-based timeline and connecting it to revenue outcomes, you gain valuable insights into what's truly driving your sales. Investing in reliable tools like Dreamdata can streamline this process, ensuring you're equipped with the accurate data you need to make informed decisions and replicate winning strategies. With precise revenue attribution, you'll be empowered to allocate resources effectively, enhance your marketing efforts, and ultimately drive sustainable growth for your B2B SaaS business.

Key Timecodes

(1:23) Why you should listen to Steffen Hedebrandt
(1:58) What is revenue attribution in relation to B2B SaaS
(3:22) The bare minimal requirements for starting revenue attribution
(4:47) When to start thinking about revenue attribution
(7:15) The important metrics to check out for attributions
(10:14) Mistakes companies make while doing revenue attribution
(13:50) Effective processes and strategies for revenue attribution
(16:52) The benchmarks for what works and what doesn't
(18:34) Which review sites works best for B2B Saas?
(22:27)The importance of aligning sales and marketing
(24:30) How to grow to 10k MRR
(25:40) How to grow to 10M ARR
(26:35) What Steffen Wishes he knew 10 years ago