470: Why Passion Is Your Advantage with Holly Thaggard of Supergoop!

Holly Thaggard is passionate about sun protection. That passion drove her to create her multimillion-dollar skincare company, Supergoop!, which started turning the world of suncare products on its end when it launched in 2007. Last year, Supergoop! reached $250 million in sales. She combined her sunscreen with a curriculum on the importance of sun protection, which she launched in private schools. At the same time, she kept building a luxurious yet fun brand that consumers really wanted to make a part of their morning routines—both for themselves and their children.

Listen to Nathan and Holly discuss: 

• Her background in education
• Starting Supergoop! in response to her friend's cancer diagnosis
• Writing a curriculum instead of a business plan
• Speaking to the U.S. Congress about skin protection 
• Pitching her products door to door at private schools
• The unexpected partnership with Sephora
• Solving a problem for a customer that they didn’t know existed
• Having the founder of Burt's Bees as a mentor  
• Why you can't manufacture authenticity
• And much more beauty industry advice...



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