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Mid-sized companies, typically with 100 to 5,000 employees and revenue between $100 million and $1 billion, face unique challenges in their CRM needs as they grow. Unlike startups and small businesses, they require more robust, customizable CRM systems to support complex customer-facing workflows and consolidate touchpoints across various channels like call centers and marketing automation. While these systems don't generally integrate back-end operations such as accounting or supply chain management, which would require an ERP system, they are crucial for formalizing sales processes like territory planning and sales compensation. Additionally, industries that rely on channel relationships may need to manage processes like Business Development Funds (BDF) and Marketing Development Funds (MDF) through the CRM, even if full automation remains cost-prohibitive. Security also becomes a higher priority, ensuring that access to sensitive information is properly managed and that the system aligns with the company's growing sophistication.

In this episode, our host, Sam Gupta, discusses the top 10 mid-sized CRMs in 2024. He also discusses several variables that influence the rankings of these CRM systems. Finally, he shares the pros and cons of each CRM system.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.