The GaryVee Audio Experience The Advice You Need To Build Your Business - F*ck Yah Fridays Episode #1
4 snips
Oct 2, 2021 
Kevin Gould, the founder of Combo Ventures and several successful brands, joins the discussion to share his expertise in building businesses. They dive into creative funding solutions like revenue share financing, emphasizing financial realism alongside optimism. The conversation also highlights the importance of community engagement and authenticity in branding, especially within the evolving digital landscape. They explore innovative marketing strategies, including influencer collaborations and NFTs, while stressing the need for engaging content that connects with audiences.
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Alternative Funding
- Clearco offers revenue sharing instead of equity, helping founders retain control.
- They provide funding from $10,000 to $10 million, taking a percentage of revenue until capital plus 6% is returned.
Kevin Gould's Success
- Kevin Gould, founder of Glamnetics, Insert Name Here, and a fragrance brand, shares his experience.
- His brands, doing high eight figures in revenue, are self-funded and omnichannel, present in Ulta and Sephora.
Controllable Factors
- Focus on controllable factors like direct messaging for sales prospecting.
- Build community and brand defensibility, especially with iOS updates impacting ad targeting.