James Lindsay is the Founder and CEO of Rap Snacks, a snack foods company that features hip-hop artists on its products. The brand has partnered with some of the most recognizable names in the rap game, including Cardi B, Migos, Lil Boosie, Rick Ross, Master P, and Romeo, making it one of the most visible hip-hop geared snack products over the last few decades.

James has also expanded his business to include beverages, collaborating with Lil’ Baby to launch Oowee Lemonade, a five-flavored lemonade line. He has appeared on various media outlets, such as CBS Morning Show, ABC’s The Jimmy Kimmel Show, BET, Fox News, People Magazine, The Tavis Smiley Show, Black Enterprise, Forbes, and Entrepreneur Magazine

In this episode…

Launching and growing a snack brand is no easy feat. It takes more than just having a quality product with great flavors. So, how can you be strategic and innovative to thrive in this competitive industry?

Imagine your snack brand associating with the biggest names in the music industry, like Cardi B, Migos, Lil Boosie, Rick Ross, Drake, and others. James Lindsay says one key tactic for thriving in the snacks industry is collaborating with some of the most recognizable artists in the music game. Not only does partnering with them help elevate your brand's image, but it also opens up doors to new audiences, and you gain valuable exposure and recognition in the market. He shares how he creates limited edition flavors, rap-focused packaging, and music videos with renowned artists in the rap game to showcase his brand uniquely and engagingly.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews James Lindsay, Founder and CEO of Rap Snacks, to discuss his entrepreneurial journey in the snacks industry. James talks about Rap Snacks and its products and flavors, forming partnerships with well-known artists, and the challenges he faced growing his company.

[Sweets and Snacks Show Series] Collaborating With Musicians To Elevate Your Snack Brand With James Lindsay