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The Speed of Culture Podcast
Captivating Gen Z: Amex’s Strategy To Engage the Next Generation with Mary Ellen Jelenek
Jul 9, 2024
28:16
In this episode of The Speed of Culture, Matt Britton sits down with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. At the time of the recording, Mary Ellen was the SVP of Global Brand Marketing & Sponsorships. They discuss the significance of experiential marketing, the evolution of Amex into a lifestyle brand, and how customer insights continue to drive their strategies.
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