

Transforming Your Customer Experience with Ron Baker
In this episode, we talk with Ron Baker on the concept of transformation in business, emphasizing the shift from traditional service models to a focus on guiding customers through personal transformations. We discuss the importance of differentiation, the evolution of the experience economy, and share real-world examples of companies successfully implementing transformation strategies. The conversation also touches on pricing strategies, the rise of concierge medicine, and innovative business models like Porsche’s subscription service.
Takeaways:
- Companies must focus on the customer's desired future state to create value.
- The experience economy is evolving into the transformation economy.
- Pricing strategies should reflect the value perceived by customers, not just cost.
- The relationship between businesses and customers is becoming more personal and direct.
- Companies need to differentiate themselves by focusing on specific customer needs.
About Rob Baker: Ron Baker is the author of seven bestselling books, founder of VeraSage Institute, a think tank dedicated to educating professionals internationally, a radio talk-show host on the VoiceAmerica show, The Soul of Enterprise: Business in the Knowledge Economy, and Chief Value Officer at Armanino LLP.
Join the Conversation: We hope you enjoy this episode with Rob Baker. Be sure to listen, subscribe, and leave a review to let us know your thoughts!
Where to find more: https://www.thesoulofenterprise.com/