#475 - Are Your Amazon Ads Bleeding Cash? How to Fix It with Brent Zahradnik

Let’s dive into Amazon PPC and break down DSP, AMC, wasted ad spend, and smarter campaign strategies. Learn how top brands win with data-driven advertising.

Can you afford to miss out on the secrets behind optimizing Amazon PPC, AMC, and DSP? Brent Zahradnik, a seasoned expert in Amazon advertising, brings his wealth of experience to our show, uncovering the complexities of Amazon advertising. Brent’s journey from the US to France adds a unique perspective to the conversation as he shares how balancing work across time zones and immersing in French culture has enriched his professional insights.

Amazon advertising has evolved dramatically from its early days of low cost-per-click rates and basic ad options. This episode unpacks the intricate landscape that demands expert management today, highlighting how advanced targeting and analytics have transformed strategy requirements. Brent shares poignant anecdotes of Amazon's initial ad experiments, while navigating the challenges that both advertisers and clients face in maintaining a competitive edge in this pay-to-play ecosystem.

The potential impact of AI on Amazon advertising agencies is another compelling topic Brent tackles, discussing how tools like Amazon Marketing Cloud (AMC) and Demand Side Platform (DSP) can revolutionize efficiency. With insights into selecting the right agency and the importance of comprehensive service packages, Brent guides listeners through optimizing their Amazon ad strategy. Whether you're a brand new to the platform or a seasoned seller, this episode promises actionable insights and the guidance needed to thrive in today's Amazon marketplace.

In episode 47 of the AM/PM Podcast, Kevin and Brent discuss:

• 00:00 - Exploring Amazon PPC With Brent Zahradnik
• 06:39 - Rise of Amazon Advertising Complexity
• 09:53 - Evolution of Amazon Advertising
• 12:44 - Agency vs Software in Amazon Sales
• 16:25 - AI in Amazon Advertising and Integration
• 23:00 - Impact of Rufus and COSMO in Amazon Advertising
• 26:08 - Amazon PPC Strategy and Data Analysis 
• 30:55 - Keyword Strategy for Amazon Ranking
• 32:00 - Amazon DSP and Advertising Efficiency
• 35:07 - Modern Brand Building With Amazon DSP
• 38:16 - Combining Data Sets for Targeted Ads
• 41:26 - Customer Funnel Strategy for Conquesting
• 42:54 - Optimizing Amazon PPC and DSP Investments
• 47:59 - How Brands Can Utilize Amazon DSP
• 49:55 - Selecting an Amazon Advertising Agency
• 56:19 - Automated Conversion Campaigns in DSP
• 58:21 - Human Touch in Modern Advertising