The GaryVee Audio Experience The 79/21 Rule to Build a Long Term Business
Mar 22, 2019
Discover the 79/21 rule for sustainable business growth, emphasizing how to allocate your energy between established success and new opportunities. Learn why it's crucial to invest 79% of your resources in proven platforms while reserving 21% for experimentation. The conversation also dives into navigating social media, highlighting the different audiences and content styles of Instagram and LinkedIn. Tune in for insights on strategic engagement that keeps your brand relevant and thriving!
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79/21 Rule
- Dedicate 80% of your energy to your primary platform (e.g., Instagram).
- Spend 20% exploring emerging platforms like YouTube, podcasts, or direct mail.
Platform Vulnerability
- Focusing solely on one platform makes you vulnerable to its decline.
- Diversifying your efforts allows you to adapt when platforms lose popularity.
Snapchat Foresight
- Gary Vaynerchuk noticed Snapchat's potential early on by "tasting" it for two years.
- This allowed him to capitalize on its growth when the "Khaled moment" arrived.