The Personal Branding Podcast - Brands On Brands Creator Businesses & Content Marketing with Joe Pulizzi | Ep. 277
Mar 27, 2024
Joe Pulizzi, a best-selling author and founder of the Content Marketing Institute, dives into how content marketing can shape your creator business. He shares his insights on building trust with audiences and the importance of community engagement. The discussion emphasizes email newsletters as crucial for creators, along with a nod to the potential resurgence of print. Joe highlights the evolution of content marketing and offers advice for those looking to transition to full-time content entrepreneurship, sharing strategies for carving out a niche.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Building Trust through Content Marketing
02:49 • 25min
The Subscriber Hierarchy: Elevating Email and Rediscovering Print
28:16 • 4min
Reinvention of a Content Newsletter for Creators
32:38 • 3min
The Evolution of Content Marketing
35:29 • 12min
Transitioning to Full-Time Content Entrepreneurship
47:12 • 3min