Investing in futures: Peter Brewer on the heart of the sale, a client’s ‘core four’ and “running out of Saturdays”

In an industry obsessed with numbers, Peter Brewer contends emotional intelligence is the key to real estate success.

As a former agent, top real estate business coach, the REIQ Board chairman and a self-described “unapologetic bull*&#$ detector,” Peter knows it’s kindness, empathy, creating connections and substance that generates the best real estate results.

In today’s episode of the Elevate podcast, hosted by Samantha McLean, Peter demystifies the four crucial elements today’s clients want: how to create better engagement and build unbeatable relationships.

Peter also reveals the business strategies that have solidified his reputation, including infallible prospecting, listing and selling techniques, and how genuine care transforms business outcomes.

He also shares with Samantha why agents who blend technology with personal connection are outpacing their competitors, how the industry can tackle its biggest challenges, including fostering better mental health, and why he’s writing a book about his life and career.

“I’d like to see our leaders – institutes, franchise groups and major independents – be serious about the topic of careers and mental health… That old thing of, when new people start, and it still happens today, ‘You get a phone, you get a desk and you get a month, good luck.’ That’s not good enough.” – Peter Brewer

Sam and Peter also discuss:

• 3:13 – The unconventional path: Peter’s bold leap into real estate, why he initially bypassed the family business and facing his first sale with both fear and determination.
• 6:27 – Old school, new wins: The lost art of relationship-building in real estate and how traditional prospecting can cut through today’s competitive noise and simplify success.
• 10:21 – The digital edge: How agents who blend technology with personal connection are setting new industry standards and outpacing their competitors.
• 11:25 – Client’s core four: What today’s clients want, essential listing and selling strategies and Peter’s iron-clad business rules.
• 14:40 – The heart of the sale: The essential qualities Peter prioritised when choosing an agent for his mother’s home and how genuine care can redefine your success.
• 18:30 – Beyond burnout: Addressing the industry’s silent crisis, strategies to keep the best in the business and how to combat overwhelm and the turnover tide.
• 24:30 – Investing in futures: Why the onboarding mantra of ‘a desk, a phone and a month’ doesn’t cut it anymore, and how leaders can invest in their team.
• 28:30 – The 58/31 insight: How to master the modern consumer mindset with the 58/31 rule and the most important hire you can make right now.
• 32:00 – Running Out of Saturdays: Peter’s new book will be a compelling collection of life’s anecdotes, real estate stories, and invaluable business wisdom.
• 39:50 – Humility’s strength: how you can build your business through kindness, empathy and doing the right thing.

Links:
That Peter Brewer