How a Creative and Strategist Uses AI to Build and Lead Future-Ready Brands

Apr 9, 2025

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Welcome back to How I AI — the podcast that features real people, real stories, and real use cases of artificial intelligence in action.

This episode features Osiris Santos — a designer, strategist, and creative technologist working at the intersection of enterprise innovation and experimental tech. With nearly two decades of design experience and a career spanning everything from art to surgical robotics, Osiris shares how AI is reshaping his workflow, thinking, and creative output across industries.

In this episode:

How Osiris transitioned from traditional design to AI-first strategy
His first hands-on AI project in fintech and what changed afterward
Overcoming resistance to tools like Midjourney and embracing AI as a co-creator
Supporting large organizations in navigating AI adoption
Why newer companies have a strategic edge over legacy institutions
His evolving tech stack and why he spends nearly $1,000 per month on tools

Mentioned tools:

Core LLMs: ChatGPT, Claude, Gemini
Automation: Make.com, n8n, Zapier
Bot builders: Typebot, Agentic workflows, custom GPTs
Development stack: OpenAI/Claude APIs, JavaScript, Python, TypeScript

Spotlight: LeadMe.Pro
Osiris also shares the story behind his latest venture — LeadMe.Pro — an AI-powered lead generation platform that delivers high-intent leads directly to your inbox, often before they even find you. Built for founders and teams who want to save time and increase conversions without relying on cold outreach or ads.

Connect with Osiris:

Website: osirissantos.com
Instagram: @osirissantos
His Product: leadme.pro

Whether you’re building solo or scaling a company, this episode offers a practical look into how someone deep in tech is using AI not just to keep up — but to lead.

Affiliate mention:
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Want to be featured?
Have a cool AI use case or workflow? DM Brooke or apply to be a guest via the form at howiaipodcast.com.

More About Brooke:

Instagram: @thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

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More About the Podcast:

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Website: howiaipodcast.com