A profitable ad campaign is a marketing initiative that generates a positive return on investment (ROI) and achieves the desired objectives within a specified budget. In other words, it is an advertising campaign that brings in more revenue or value than the cost of running the campaign. The big question is, how do you run successful and profitable ad campaigns?

The profitability of an ad campaign is typically measured by analyzing key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall ROI. If these metrics indicate that the revenue or value generated from the campaign exceeds the costs incurred, then the campaign is considered profitable.

In this episode 1 of season 2 on The Grow your B2B SaaS Podcast , Joran Hofman hosts Today's subject matter expert is Michael Damnjanovic, CCO of Adline, an ad SaaS that helps clients make value-driving ads by leveraging artificial intelligence.

Key Timecode

• (0:44) Introduction of topic and guest expert
• (01:21) Why you should listen to Mike
• (02:40) Minimal requirements for running ads
• (11:20) What is a profitable ad campaign
• (12:45) Steps to running a profitable ad
• (18:06) Role of artificial intelligence in creating effective ads
•  (20:03) Multi-channel marketing strategies
• (21:22) Advice to SaaS founders with 10K MRR
• (23:24) Advice to SaaS founder with 10M ARR
• (23:58) What he wishes he had known a decade ago
• (25:13) Mike's contact information: LinkedIn, podcast, Adline.com