Is online tracking invasive? Or do cookies make our experience of the internet better?

To answer this question, you need to understand how online tracking works and who makes money from it.

In this episode, you'll learn from Keith Petri, CEO & Founder of Lockr, which helps consumers manage their data online.

You will learn:

What tracking cookies are
The difference between first party, third party and zero party data
Why you have so much more spam in your inbox today (and why it will get worse)
Whether recent privacy regulation like GDPR really changed anything for consumers & businesses
How Apple is using privacy issues to make money and change its business model

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Reach senior leadership positions in Big Tech firms
Lead digital transformation in established businesses
Create tech businesses as non-technical founders
Pivot into careers in venture capital

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166. Introduction to cookies, tracking & online privacy