Stakeholder Capitalism and Purposeful Marketing

Raj Sasodia, a marketing professor, shifted his focus from marketing dysfunctions to solutions and identified companies adopting stakeholder capitalism principles. These companies demonstrated a purpose-driven approach, eschewing traditional marketing and prioritizing stakeholder relationships over profits. By aligning values, purpose, and leadership styles, these companies gained loyal customers, dedicated employees, and community support. The shift towards a stakeholder-oriented model emphasized the importance of cultivating a sense of higher purpose and genuine care within businesses.