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4min chapter
The Firms of Endearment
10 Things You Should Know about Stakeholder Capitalism
Reevaluating Marketing Strategies for Customer Loyalty
Exploring the effects of excessive marketing spending on customer loyalty and trust, emphasizing the success of purpose-driven companies with stakeholder orientation. The chapter delves into the challenges of publishing a book on this innovative business approach.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode