Reevaluating Marketing Strategies for Customer Loyalty

Originally released on September 20, 2020, Episode 2 features the story of Raj Sisodia’s journey of writing the book Firms of Endearment. The research for the book uncovered the startling discovery that stakeholder capitalism management practices resulted in a 14 to 1 performance advantage over a 15-year time period.

Since the publication of Firms of Endearment Raj has co-authored a series of excellent books that help business leaders to go deeper into these game-changing ideas:

Conscious Capitalism

Everybody Matters (You’ll be hearing more about this in Episode 4)

Shakti Leadership

The Conscious Capitalism Field Guide

The Healing Organization

You can listen to more music by the artists we featured in the episode here.

Mr. Moo

Steven Gutheinz