Traction Freshworks’ Hyper Growth Journey From 0 to IPO with Stacey Epstein
On this episode, Stacey Epstein, CMO at Freshworks shares key lessons from the hyper-growth journey of the first India-founded B2B SaaS company to go public in the US – going from a 6-member, $1 million start-up to a 4,000+ member, $300 million scale-up leading up to IPO.
Customer-focused businesses foster a company culture dedicated to improving customer satisfaction and relationships, and that singular focus has made all the difference for Freshworks.
Specifically, Stacey covers:
- How Freshworks migrated from India to the US.
- How to run a global organization at scale and maintain consistency across the board.
- The process for deciding what product is built next.
- How founders should approach their first marketing hire.
- Advice for women who are early on in their career with CEO aspirations.
This episode is moderated by Arjun Chopra, Partner at Floodgate.
Learn more at https://tractionconf.io
Learn more about Freshworks at https://www.freshworks.com/
#product #marketing #startup #scale #growth
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