SaaS Interviews with CEOs, Startups, Founders Bootstrapping to $5M ARR: How Kukun Scales SaaS for Banks and Fintechs
Jan 21, 2026
Raf Howery, the founder and CEO of Kukun, shares his journey scaling a property data platform for banks and fintechs while staying bootstrapped. He reveals how Kukun grew to nearly $5M ARR with just two sales reps and a unique dual monetization strategy. Raf discusses leveraging product-led growth to drive enterprise adoption and the importance of bundling products to increase average contract value. He also touches on navigating funding with minimal dilution and how a consumer-facing experience effectively attracts enterprise clients.
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Platform Connects Homeowners To Financial Firms
- Kukun builds data and software to help homeowners increase and optimize home value.
- They then sell that platform to banks, insurers, and brokerages to reach those homeowners.
Banks Drive Clear ROI Use Case
- Banks and lenders are Kukun's largest use case because tools drive measurable loan generation.
- Insurance and other verticals use the platform for asset maintenance and risk reduction.
Price By Address Bands And Product Bundles
- Price enterprise customers by address-volume bands and by product, then offer bundle discounts.
- Move customers to higher bands as usage grows to scale ACV predictably.