Create Your eCommerce Success Roadmap with Joe Russell

Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.

In this episode we discuss:

• What is an eCommerce roadmap and how do you create a simple one?
• The best ways to visualise your ideas
• The 3 common pitfalls to avoid
• Developing long-term, measurable goals 
• The next steps once the roadmap is in place
• … and can you get away without it?

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