When was the last time you thought about:

What your office or Zoom background is “signaling” to prospective clients?
What minor detail or design on your website could drastically improve conversions?
How to package your services in a way that feels less overwhelming and provides clarity around exactly what the client receives?
What things could be causing your clients to perceive your services as expensive rather than a bargain?

Rory Sutherland, author of Alchemy: The Dark Art and Curious Science of Creating Magic in Business, Brands, and Life, consults with companies around the world to help them enhance their branding and marketing by better understanding the invisible influences that shape our behavior.

We discuss:

Why you can’t always trust what people say they want
The real reason why people go see doctors (and financial advisors)
The psychological challenges involved when saving for retirement (and what to do about it)
How to use context to influence decision-making and behavior
The power of “signaling” – the most underrated component in building trust
And way more!

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Resources:

“Alchemy: The Dark Art and Curious Science of Creating Magic in Business, Brands, and Life” by Rory Sutherland

Connect with Brendan Frazier:

37: The Irrational And Invisible Influences That Drive Human Behavior with Rory Sutherland