How I Work Quick Win: A better way to make big decisions (with total confidence)
Jul 13, 2025
Jake Knapp, bestselling author and creator of the Design Sprint process, shares his insights on making big decisions with confidence. He introduces the Magic Lenses framework, designed to cut through overthinking in just 48 hours. Jake explains how this structured approach can help tackle complexity by analyzing different perspectives. He also discusses tailored decision-making strategies for startups to enhance clarity and team engagement, emphasizing the importance of strategic frameworks in achieving effective outcomes.
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Use Magic Lenses for Big Decisions
- Use Magic Lenses only for big, complex decisions to avoid unnecessary complexity.
- Create a two-by-two chart for each important perspective to visualize options clearly.
Evaluate Options Across Lenses
- Evaluate options using multiple specific lenses like cost, reliability, and fun to drive.
- Assign colored sticky notes to options in the charts to visually compare them across these lenses.
Apply Four Essential Lenses
- Always consider four essential lenses: pragmatism, growth, money, and customer.
- Plot all options on these lenses to identify which option scores highest overall.
