Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD

🎙️ Fractional CFO Ken LaCroix on Driving Business Growth Through Financial Strategy

Jun 3, 2025

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A fractional CFO can be the key to unlocking hidden profits and financial clarity for growing businesses. In this episode, Ken LaCroix explains how business owners can transform financial confusion into smart, data-driven decisions that scale results.

If you've ever asked, “Why am I making sales but still struggling with cash flow?” or “How do I really know what’s working financially in my business?”—this episode is for you. Ken brings 15+ years of experience as a fractional CFO, specializing in helping businesses between $5M–$50M in revenue make sense of their numbers and use financial strategy to fuel sustainable business growth.

You’ll learn:

Why focusing on gross profit margin over sales reveals your true performance
How to manage working capital effectively as your business scales
Ways to use AI in finance and automation to get faster, more accurate data
How to spot and correct financial blind spots before they become costly
Real-world FP&A techniques to move from reactive to proactive strategy
Actionable steps to optimize operations and uncover profit optimization opportunities

Ken breaks down complex topics into practical insights any entrepreneur can act on. Whether you're in operations, finance, or just trying to make sense of small business finance, this conversation helps align your financial structure with your strategic goals.

0:00 – Welcome & Intro to Fractional CFO Ken LaCroix
1:15 – Who needs a fractional CFO?
2:30 – Growing pains at $5M–$50M revenue stages
4:00 – Spotting and solving financial blind spots
5:40 – Making the shift to data-driven decisions
7:10 – Why gross profit margin is more important than revenue
8:35 – Managing working capital and cash flow questions
10:00 – Finding hidden profits in item and customer data
11:45 – Leveraging AI in finance for faster reporting
13:00 – Implementing real FP&A systems
14:10 – Final advice & how to connect with Ken

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Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.

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