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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's View Of AI Generated Content -- Jonathan Gillham // Originality.AI
Dec 4, 2023
Jonathan Gillham, Founder and CEO of Originality.AI, dives into the heated debate around AI-generated content and its implications for SEO. He outlines Google's nuanced stance, stressing the need for originality and quality amid potential content flooding. Discussion centers on balancing AI use to enhance content without compromising search integrity, along with detection strategies that separate human from machine-generated text. Gillham highlights how marketers can effectively blend AI tools with human creativity to optimize their SEO strategies.
28:22
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Quick takeaways
- Google appreciates AI-generated content when it enhances human creativity, emphasizing the importance of user benefit and content integrity.
- The SEO community is concerned about potential oversaturation of AI-generated content, which could harm the overall quality of search results.
Deep dives
Google's Stance on AI-Generated Content
Google's approach to AI-generated content is nuanced, emphasizing that the value lies in how the technology is applied. When AI is used to enhance human-created content, especially in ways that benefit the user, Google views this positively. However, the concern grows when content is mass-produced with minimal human oversight, as this poses a threat to the integrity of search results. Google has expressed its desire to combat spam, signaling that any attempts to manipulate the system with AI-generated articles may lead to penalties.
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