The Startup Ideas Podcast

How To Build A Brand Of The Future

Jun 23, 2022
Nick Saltarelli, co-founder of Midday Squares and a trailblazer in functional chocolate, shares his unfiltered wisdom on brand building and entrepreneurship. He emphasizes the power of storytelling as the cornerstone of brand identity. Nick also highlights the vital role of mentorship in personal and professional growth. Listeners learn about the dynamic challenges in consumer goods, the importance of intuition, and strategies to expedite fundraising. Get ready for an engaging discussion packed with passion, authenticity, and actionable insights!
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ADVICE

Bring the Heat

  • Bring the heat in everything you do.
  • Give it your all and go hard at the things you care about.
INSIGHT

Benefits of Smaller Communities

  • Tight-knit communities outside major tech hubs offer unique mentorship opportunities. Inaccessible mentors in larger hubs become more approachable in smaller ones.
ANECDOTE

Not Just DTC

  • Midday Squares isn't strictly direct-to-consumer; they are a manufacturer running a brand. They operate within the DTC space, but leverage retailers and distributors.
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