Building Brands Around People (Instead of Tactics) with Topher Mallory

Our guest today shares how Mexacali Blues—an ecommerce and retail brand—deals with the ever-changing ecommerce landscape by focusing on people first.

Topher Mallory joins the Wavebreak Podcast to share why he prioritizes delivering experience to his customers (and his employees) instead of chasing trendy tactics.

In this episode you’ll learn:

• Why Topher has made a habit of checking in on his employees with a simple “how are you?”, and the exact blueprint he uses to run high-morale internal meetings.
• The steps Mexacali Blues has taken as a brand to double down on loyalty and delivering exceptional experiences to customers—both online and offline.
• The unconventional thought process that led Mexacali Blues to start sending an astrology newsletter that boosted their email marketing numbers.

Topher Mallory is CEO of Mexacali Blues, a retail brand based in Maine that sells self-branded clothing, jewelry, accessories, home decor and gifts. Topher is also co-owner and co-founder of Split Rock Distilling, which also owns Royal Rose syrups. 

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Links Mentioned

• Mexicali Blues
• Royal Rose Syrups
• Split Rock Distilling
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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