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Commotion with Elamin Abdelmahmoud
How YouTube is changing kids TV, and why authors are still boycotting the Giller Prize
Dec 19, 2024
Noor Naga, author of "If an Egyptian Cannot Speak English" and a key voice in the CanLit Responds campaign, discusses the rapidly changing landscape of children's media. She highlights the mass shift from traditional kids' TV, such as Nickelodeon and Disney, to YouTube, revealing how this impacts young viewers and the industry. Naga also delves into the ongoing protests against the Giller Prize, addressing the ethical concerns around corporate sponsorship and the resulting division in the Canadian literary community.
38:21
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Quick takeaways
- Children's viewing preferences are significantly shifting from traditional TV to YouTube, highlighting a drastic decline in linear viewership for major networks.
- The CanLit Responds campaign exemplifies the literary community's collective power in challenging conventional award institutions and advocating for ethical values.
Deep dives
The Shift in Children's Viewing Habits
Children are increasingly turning away from traditional television shows in favor of amateur YouTube content. Research indicates a drastic decline in linear viewership, with Nickelodeon experiencing an 86% drop and Disney Channel a staggering 90% decrease from 2016 to 2023. This trend reflects a significant shift in how children consume entertainment, as platforms like YouTube offer immediate and engaging content that resonates more with young viewers. The ease of access to diverse creator-generated videos on mobile devices further contributes to this change, steering kids away from conventional animated series.
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