HUNGRY. UNION Coffee Founder: Pioneering the Coffee Culture in the UK (it all started in a Garden Shed)
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Imagine walking down a street today.
No Starbucks
No Pret A Manger.
No Costa.
No Cafe Nero.
No GAIL’s.
No McDonalds coffee
No coffee.
Imagine a world with coffee?
As an ardent coffee fiend, I couldn’t live without it.
Rewind to 1986.
Our scone-scoffing, beer-boshing, tea-guzzling Britain was crowned the “Graveyard of Coffee”.
A slumpy-grumpy stupor.
If you wanted a cuppa joe, you’d have to go to swanky-hotel.
Then. Thank heavens.
Two mad scientists. Steven Macatonia and Jeremy Torz. Had just returned slurping up the coffee movement in San Fransisco.
They started UNION and the coffee movement from their Mum's garden shed.
No Union Hand-Roasted Coffee. No Starbucks. No Starbucks. No Coffee movement.
The coffee you drank this morning. You owe a great deal to Jeremy and Stephen
LOVED this conversation
ON THE MENU:
1. How to see brand building like a scientist: Stop + evaluate, then go forward, slow is smooth, smooth is fast
2. How to turn OOH into experiential marketing and storytelling to build trust in grocery
3. How coffee created the third space for people to operate in outside bars and pubs + how new brands can too
4. How founders can avoid cognitive bias: “Don't drink the cool aid, don’t ask questions expecting the answers you want to hear”
5. The “You're not stuck in traffic, you are in traffic” Rule, every new idea needs push and pull
Full episode goes live Monday 8am.
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