Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68

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Sep 8, 2025

Explore the groundbreaking teachings of Emile Coué on autosuggestion and its transformative power. Discover how intentional autosuggestions differ from mere thoughts and affirmations, leading to real change. Uncover Coué's famous daily phrase that can shift your mindset and habits. Learn how these techniques can be woven into sales strategies and presentations for impactful persuasion. This insightful discussion links timeless principles to modern personal development and influence, offering tools for both self-improvement and ethical persuasion.

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INSIGHT

Three Mental Inputs That Shape Behavior

Emile Coué distinguishes between spontaneous thoughts, external suggestions, and chosen autosuggestions that you repeat to reprogram your subconscious.
Repeating chosen suggestions turns them into subconscious patterns that drive behavior over time.

ADVICE

Deliberately Reprogram Your Subconscious

Intentionally replace outside suggestions by choosing what to feed your subconscious through repetition.
Actively select and repeat desired thoughts to overwrite limiting beliefs.

ANECDOTE

Tony Robbins Incantation Example

Russell recalls Tony Robbins' events where participants shout and physically reinforce incantations to drown out other internal noise.
He uses this to show how repeated, embodied phrases force new patterns into the subconscious.

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In this vault episode of The Russell Brunson Show, I pull out a rare book from Emile Coué, the man who pioneered the idea of autosuggestion. Long before Napoleon Hill and other New Thought leaders, Coué was teaching how to reprogram the subconscious mind, and the same principles still drive personal growth and persuasion today.

I’ll walk you through the difference between thoughts, outside suggestions, and the practice of autosuggestion… And why the third is the key to real transformation. You’ll hear Coué’s most famous daily phrase, why it works so powerfully, and how this one simple tool can change your mindset, your habits, and even the way you sell.

Key Highlights:

The difference between thoughts, outside suggestions, and intentional autosuggestions
Why autosuggestion works better than affirmations your brain doesn’t believe
The exact phrase Coué taught his students to repeat daily…
Real examples of how I weave in ‘hypnotic’ autosuggestions into my sales presentations and webinars

Coué’s method isn’t just about positive thinking… It’s about taking control of what your subconscious mind believes. When you understand how suggestions shape beliefs, you can use them to transform yourself and to influence others in a powerful, ethical way. This episode connects the dots between a century-old book and the presentations, pitches, and funnels we use today!! It’s insane! You’ll love it!

If you want my notes on the Coué method and a printable version of his daily autosuggestion quote, go to russellbrunson.com/notes⁠⁠⁠⁠ and grab it for free!!

⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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