Importance of Time Tracking for Agency Teams

Time tracking is a common challenge in agency life, but Deb Andrews, owner of Marketree, shares four key reasons for team compliance and buy-in. The first reason is payment, as time tracking ensures accurate billing and client payment. The second reason is performance monitoring, using time tracking data to assess individual, client, and project performance. The third reason is identifying potential scope creep, using project budgets and notifications to stay on track. Finally, time tracking contributes to personal and professional development by helping individuals analyze their time usage and improve efficiency. Deb emphasizes the need for upfront policy establishment and transparent communication about the impact of time tracking on company profitability and individual bonuses.