Served with Andy Roddick Federer’s Agent talks Leaving Nike, Building a Tournament, & More w/ Tony Godsick
56 snips
Oct 7, 2025 Tony Godsick, a seasoned sports agent and CEO of TEAM8, is known for managing Roger Federer and co-creating the Laver Cup. In a captivating conversation, Tony delves into how they secured monumental deals with Uniqlo and On Running, discussing the strategic departure from Nike. He shares insights on the behind-the-scenes workings of player management and illuminates Federer's professionalism and dedication. The discussion also highlights the emotional moments from the Laver Cup, exploring its growth and impact on the tennis world.
AI Snips
Chapters
Transcript
Episode notes
Post-Event Debrief And Surprise Win
- After the San Francisco Laver Cup, Tony described debriefing sponsors, players, and staff to capture lessons while memories were fresh.
- The event sold out and surprised many by Team World winning, illustrating growth beyond expectations.
Experience Over Short-Term Profit
- The Laver Cup invests heavily in player hospitality and production rather than cost-cutting to build a unique, repeatable brand experience.
- Attention to small details (transport, gifts, hospitality) made the event feel seamless and special to players and fans.
Plan Long Term And Reinvest
- Plan events multiple years ahead and reinvest profits to improve the product year over year.
- Focus on filling houses, adding quality sponsors, and enhancing the fan experience rather than extracting maximum short-term distributions.