In this week’s episode, Andy Roddick sits down with Tony Godsick: Roger Federer’s longtime agent, business partner, and CEO of TEAM8. Andy and Tony have a wide-ranging conversation about Federer’s legacy, the creation of the Laver Cup, and how monumental deals with Uniqlo and On Running came to life. Andy and Tony discuss Roger’s personality behind-the-scenes, the inner workings of player management, and how the Federer family became a part of tennis history.
COMMENT BELOW:
What do you think was Federer’s smartest business move?
What are some other iconic athlete deals that come to mind?
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Theme music composed, produced, and mixed by Dan Whittemore.
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⏰ Timestamps:
0:00 Welcome to Served
1:18 Shanghai Humidity & Scheduling Rants
10:36 Tony Godsick Joins the Show
11:45 Inside the Laver Cup: Logistics, Growth & Planning
18:00 Why Federer’s Vision Made Laver Cup Work
23:00 How Godsick Measures Success & the Politics of Tennis
26:30 Building a Partnership with Roger Federer
33:00 The Truth Behind Federer’s Nike Split & Uniqlo Deal
43:10 The Birth of On Running’s Federer Partnership
58:00 Federer’s Character and Why He Always Delivers
1:02:00 Monica Seles’ Role in Godsick’s Career
1:04:50 Raising a Tennis Family: Mary Joe & the Kids
1:08:00 College Tennis, NIL, and the Future Path to the Pros
1:13:55 Closing Thoughts & Invitation to London Laver Cup
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