Season 15 | Ep 172 | Implementing a Client Feedback Loops to Drive Continuous Improvement

How can you elevate client delivery by harnessing the power of continuous feedback and improvement? Positive and negative client feedback is crucial and can inform strategies that boost retention, ROI, and long-term relationships. 

In this episode of The Agency Blueprint, I discuss the value of creating client feedback loops to uncover blind spots and enhance client experiences. I share effective methods to capture valuable client feedback, such as surveys, personalized check-ins, and exit interviews. 

Don’t miss this episode to learn how to use feedback to implement meaningful changes and enhance client satisfaction. 

Key Questions:  

• [00:34] What steps are you currently taking to improve client delivery? Are you leveraging every opportunity to improve the process? 
• [03:21] How often do you gather client feedback, and are your surveys designed for maximum engagement? 
• [07:06] Have you considered implementing client exit interviews to attain valuable insights you might be missing? 
• [07:51] How do you build a feedback-positive culture where your team views feedback as an opportunity, not criticism? 

What You’ll Discover: 

• [00:34] The importance of continuous improvement in client delivery and why leveraging existing opportunities can elevate your performance. 
• [01:48] Understanding why client retention hinges on strong relationships, plus the dangers of blind spots. 
• [03:21] Tips on designing client surveys that provide valuable insights while being easy to complete. 
• [04:25] The importance of regular account manager check-ins to maintain a strong client connection. 
• [05:09] How addressing project shortcomings head-on can build trust and improve future outcomes. 
• [07:06] Why client exit interviews are crucial for obtaining candid feedback and preventing future issues. 
• [07:51] How to build a feedback-positive culture within your team to handle client insights constructively. 
• [09:21] Ideas for team-building exercises that use client feedback to create delightful experiences and improve processes.